Built by people from the industry, for the industry

Setso was born from first-hand experience. Our founder Waldemar Torenstra spent decades in front of and behind the camera — and saw the same problems repeat on every production: scattered call sheets, last-minute changes communicated through WhatsApp chains, and end-of-day data lost to paper forms nobody wanted to fill in.

The idea was simple — what if every person on set worked from one living plan? Not a PDF sent the night before, but a shared reality that updates in real time and gives each role exactly the information they need. That idea became Setso.